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How It Works

Seamlessly integrate with your MMS

Automate conversations with prospects, streamline time-consuming sales outreach, and get more customers into more seats to drive more sales.

01

Be Online, 24/7, 365 Days a Year

Jim or Jem, our chatbot AI assistants, can be placed on your website – answering every question possible, so you don't have to.

02

Build Audiences and Say "Hello"

Create cohorts and run unlimited campaigns to start, or restart, conversations with SMS.

03

Explore Your Funnel with Ease

Our Funnel Explorer helps you easily visualize your lead funnel, allowing you to extract insights in moments and optimize your journey.

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Integrations

Works with your existing stack

Plug into your MMS in minutes. First Timers connects to the platforms your studios already run on.

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Mindbody

MMS / CRM
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HubSpot

CRM / Lists
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Kite

MMS / CRM
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Zenoti

MMS / CRM
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ClubReady

MMS / CRM
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ABC Financial

MMS / CRM

More integrations available — talk to us about your stack

ROI CALCULATOR

See what First Timers is worth for your business

Adjust the sliders to match your numbers and see what a lift in conversion rate means for your bottom line.

Your Numbers
Number of locations 5
Messages sent / location / month 1000
New leads / location / month 50
Current conversion rate (%) 10
Expected conversion improvement (%) 3
Average member lifetime value ($) 1200
Cost Breakdown
Base fee / location $199 / mo
Included messages / location 1,000
Overage messages / location 0
Overage cost / location $0
Monthly cost / location $199
Total monthly cost (5 locations) $995
Results
Annual ROI
805%
return on your annual investment
Payback
< 1 month
Monthly Revenue Gain
$9,000
across 5 locations
Monthly Net Gain
$8,005
after platform cost
Annual Revenue Gain
$108,000
from conversion lift
Annual Net Gain
$96,060
after annual cost

Break-even point
You need just 0.17 additional conversions per location per monthto break even — that's $199 in new revenue vs. $199/month in platform cost.

CONVERSION SUMMARY

Additional conversions / location / mo

1.5

Additional revenue / location / mo

$1,800

Total additional monthly revenue

$9,000

Total additional annual revenue

$108,000

Annual platform cost

$11,940

Annual net gain

$96,060

Ready? Schedule a Demo →
📲 SMS Campaign Library

Ready-to-Launch Campaigns

Cover every stage of the member journey — acquisition through reactivation. All automated inside your workflow, all personalized, all ready to go.

Generated Image March 17, 2026 - 1_20AM 1
10Campaign Playbooks
5Lifecycle Stages
100%Automated & Personalized
2–3×Touchpoints Per Campaign
Show:
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CAMPAIGN 1 • Acquisition

New Lead Welcome Nudge

Book first visit within 72h

Convert brand-new leads into a booked first visit fast — while intent is at its peak.

WHEN TO USE

Immediately after a web form fill, inbound text, or inquiry call.

📱 Sample message · Immediately

Hi [first_name]! It's [staff_name] at [studio_name]. Want me to help you book your first class this week? Here are the best times: [booking_link]

EXPECTED OUTCOMES
  • Faster first bookings
  • Fewer cold leads
  • More replies
🔁 2–3 touches over 72h
72h window
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CAMPAIGN 2 • Acquisition

Hot Lead Same-Day Follow-Up

Close high-intent leads within 24hrs

Close high-intent prospects before they cool off — triggered by pricing page visits, booking starts, or strong buying signals.

WHEN TO USE

A lead visits pricing pages, starts booking, asks about membership, or replies with strong buying signals.

📱 Sample message · Immediately

[first_name], you're close — want me to lock in your first visit today? Here are openings: [booking_link]

EXPECTED OUTCOMES
  • Higher close rate
  • Reduced lead leakage
⚡ 2–3 touches within 24h
24h window
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CAMPAIGN 3 • Trial Conversion

Free Trial No-Show Reminder

Convert no-shows next morning

Re-capture missed trial visits and reschedule quickly before the lead goes cold.

WHEN TO USE

A trial booking is marked no-show or missed.

📱 Sample message · Next morning

Hi [first_name] — we missed you yesterday at [studio_name]. No worries — want to reschedule your free trial? Here are times: [booking_link]

EXPECTED OUTCOMES
  • More recovered trials
  • Fewer lost leads
🔁 2–3 touches over 48h
48h window
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CAMPAIGN 4 • Trial Conversion

Trial-to-Member Conversion Drip

Turn 1–3 class triers into members

Convert early attendance into membership by reinforcing early wins and lowering friction to commit.

WHEN TO USE

After someone attends their 1st, 2nd, or 3rd class but hasn't purchased a membership.

📱 Sample message · After class 1

[first_name], awesome job getting in! How did you feel after class — energized or sore? Either is normal 💪

EXPECTED OUTCOMES
  • Higher trial conversion
  • More member conversations
📆 3 touches over 7–10 days
7–10 day drip
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CAMPAIGN 5 • Retention

Low Engagement Rescue

Re-engage members with <2 visits in 30 days

Prevent silent churn by reactivating at-risk members before they quietly cancel.

WHEN TO USE

Monthly, or weekly for at-risk cohorts. Active members who have gone quiet.

📱 Sample message · Day 1

Hey [first_name] — we haven't seen you much lately. Want help getting back into a simple routine? Pick a time and we'll get you booked: [booking_link]

EXPECTED OUTCOMES
  • Increased visit frequency
  • Improved retention
  • Fewer cancellations
📅 2–3 touches per month
Monthly
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CAMPAIGN 6 • Loyalty

Milestone Celebration (10th Class)

Loyalty + referral prompt

Reinforce member identity and generate warm referrals at peak satisfaction.

WHEN TO USE

Triggered at the 10th class (or any milestone: 5 / 25 / 50).

📱 Sample message · On milestone

🎉 [first_name], you just crushed your 10th class at [studio_name]! Proud of you. Want a quick goal check-in so we keep momentum going?

EXPECTED OUTCOMES
  • Higher retention
  • Warm referral leads
🎯 Event-based — fires once per milestone
Event- triggered
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CAMPAIGN 7 • Loyalty

Anniversary Upgrade Offer

Annual upsell to higher tier

Increase ARPU by upgrading loyal members at the moment of highest satisfaction — their anniversary.

WHEN TO USE

Membership anniversary (3 / 6 / 12 months) or renewal window.

📱 Sample message · Anniversary day

🎉 [first_name], happy 1-year anniversary at [studio_name]! Want to level up your results? We have a limited upgrade bonus this week: [offer_link]

EXPECTED OUTCOMES
  • More tier upgrades
  • Stronger loyalty
📆 1–2 touches during anniversary week
Annual
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CAMPAIGN 8 • Loyalty

Birthday Free-Class Voucher

Goodwill + traffic driver

Delight members and leads by sending a free class on their birthday — driving visits and reactivating warm leads.

WHEN TO USE

Automatically on birthday (or 3 days before).

📱 Sample message · On birthday

🎂 Happy Birthday, [first_name]: a free class on us this week. Claim here: [offer_link]

EXPECTED OUTCOMES
  • Increased visits
  • Lead reactivation
  • Positive sentiment
🎈 1–2 messages in birthday week
Annual
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CAMPAIGN 9 • Reactivation

30-Day Lapsed Reactivation

Win back 30–60 day lapsed members

Bring back recently lapsed members before they fully detach and cancel.

WHEN TO USE

Weekly batch for members who stopped showing up 30–60 days ago.

📱 Sample message · Day 1

[first_name], we miss you at [studio_name]. Want to jump back in this week? Here are easy return-to-routine times: [booking_link]

EXPECTED OUTCOMES
  • More returns from lapse
  • Reduced churn
🔁 2–3 touches over 10 days
Weekly batch
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CAMPAIGN 10 • Reactivation

90-Day Cold Reactivation

Recover 90–180 day absent members

Re-engage long-absent members and dormant leads with a fresh reason to return — new classes, new times, new offer.

WHEN TO USE

Monthly batch for members and leads who haven't been in for 90–180 days.

📱 Sample message · Day 1

Hi [first_name] — it's [staff_name] from [studio_name] . We've added new classes + new times since you last came in. Want to try a comeback session? [offer_link]

EXPECTED OUTCOMES
  • Re-engaged dormant leads
  • Recovered members
📅 2–3 touches over 10 days
Monthly batch

Pricing

Simple, transparent pricing

One flat rate per location. No hidden fees, no per-SMS surprises on your first 1,000 messages.

PER LOCATION

$199/mo

per location · billed monthly
  • Unlimited chatbot
    campaigns
  • Unlimited SMS campaigns
  • 1,000 messages/month
    included
  • Funnel Explorer analytics
  • Human-in-the-Loop inbox
  • Multi-location access
  • ClubReady & Indigo Techintegration
Need more messages?

Additional message packs are $100 per 1,000 messages. Pay only for what you use.

Schedule a Demo

Everything you need to get started

First Timers connects to your MMS, trains on your brand, and runs your first campaign — typically within days, not weeks.

AI chatbot on your website

Jim or Jem answers questions and books classes 24/7

Audience cohorts

Filter your contacts by lead type, status, activity, and more

Human-in-the-Loop inbox

Jump into any AI conversation manually when it matters

A2P compliant SMS

Twilio-powered, fully registered, opt-out handled automatically

SMS outreach campaigns

Reach leads and members with personalized, automated texts

Funnel Explorer

Visualize where leads drop off and optimize your journey

Multi-location access

Switch between locations from a single login

Onboarding & support

We set up your integration, chatbot, and first campaign with you

Robot

Ready to automate?

Watch this demo video. If you have more pointed questions about specific features, or want a more feature-specific demo, click below.

Schedule a Demo →
FAQ

Common questions

First Timers currently supports Mindbody and ClubReady, and is working on integrating additional MMS providers (Zenoti, MarianaTek, etc.). For CRM, First Timers currently supports HubSpot.

Yes, SMS is A2P 10DLC-compliant per FCC regulations.

Setup typically takes 10-14 days and depends on the lead time for SMS number approval, as well as the prompt and complete reception of the Onboarding Form.

Yes, master access to all locations can be set up by the First Timers team upon request.

That's where the magic happens: the AI kicks in and takes over the conversation until the contact's end goal is achieved (answering a question, booking a class, etc.).

The number may be configured to automatically route to the associated gym upon request.

Let’s make your job easier.

Book a call, and we'll walk you through how you can scale your sales efforts in just a few clicks.

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